We call our subsidiaries and partnership projects as verticals. Usually a vertical is a joint venture with selected partners in a specific industry and market area.


Our vertical model

/rethink

We are always rethinking opportunities across various industriese and finding ways to optimise the value chain for the best of the end customer.

/redefine

We redefine what is necessary for the most optimised model in terms of key players, value chain, supply chain, technologies and customer acquisition.

/redesign

Based on our findings, market studies and business plan we redesign the most effective setup that adds value to all stakeholders within the new value chain.

/vertical funding

We always fund our new verticals by getting vertical specific investors in, ranging from co-founders, state funding and private equity.

/build a team

We belie that a great idea deserves great execution, hence we will always build an executive team for each vertical that is separate from other verticals.

/implementation

We implement a technical setup based on the vertical’s strategy. This includes our scalable Gateway Core combined with vertical specific addos and user interfaces.